 |
|
Workshops And Courses For |
||||
|
Customized courses will be developed and presented on request. Most courses are eligible for CME credits. HC101 1 day, 6.5 hours Understanding today’s global healthcare marketplace and today’s patient as seeker of healthcare on a global platform. Economic and political considerations. Market characteristics of healthcare consumers. Analyzing your medical destination for positioning and brand identity. Procedures, processes and protocols: managing cultural attributes that enhance or impede care, managing personal and emotional needs, managing the medical traveler’s unique medical and care needs. Privacy and security issues. Intake procedures. Qualifying patients for care. Working with medical travel facilitators. Assigned case studies and presentations by participants and invited guests. HC102 (MT102) 1 day, 6.5 hours Marketing to providers, to employers/insurers, to consumers, to medical travel partners. Professional demeanor and correspondence. Medical communication and terminology. Business and medical ethics. Protecting brand and reputation. Avoiding HIPAA violations in your healthcare marketing. New FDA rules and regulations. Conditions for using patient information and testimonials in marketing initiatives. Online and internet marketing; website function; search engine optimization, social media strategies, email strategies. Traditional marketing: conferences, seminars, education and information opportunities. HC103 1 day, 6.5 hours Operations review. Financial considerations. Client outreach and patient intake. Public relations and corporate communications, client communication, call centre, marketing and business development. Risk management. Liability and legal concerns. Privacy laws. Security and safety. Preventing a crisis. Crisis management. Extraordinary events. Policies review. Role of board and executive members. Role of physicians. Accreditation and insurance options. HC201 (MT201) 1 day, 6.5 hours A detailed examination of care management for the international patient; may be specific to a medical destination country or region. Patient preparation. WHO and US Centers for Disease Control warnings. Customs and immigration laws. Medical recovery retreats and services. Review of JCI, Accreditation Canada, Trent Accreditation Scheme, ISO, ISQUA and other accreditation standards and procedures. Privacy and security considerations. Medical evacuation. Medical clearance. Patient forms (assessment, agreements, contracts, advance directive). Identifying the non-compliant patient and the high risk international patient. Risk assessment scoring. Expectations of the medical provider (facility and physician). Addiction precautions. Intensive care and critical care. Case studies. Optional: insider's hospital tour, Q&A with international patients. HC202 1 day Comparative review of business models at successful medical destinations and recognized international hospitals. Role of government and industry in supporting medical and health travel and tourism. Practical considerations for those providers new to medical travel and tourism. HC203 1 day The movement of patients across international borders for medical care potentially impacts the public health of both the nation of origin and the destination country. In the best situation, providing health care to foreign patients may generate significant revenue; in the worst, providing medial services to international patients in advanced specialty facilities may undermine local health care and exacerbate the disparity between the health services available to local patients and paying foreigners. Specific examples are used to illustrate the effect of trade in health services on public health. HC301 3 days, 15-20 hours, on site at a medical destination and on premises This course is divided into 3 parts taking place over 3 days in a week. Participants must register as teams, with a minimum of 3 people per team from the same organization. Participants are expected to have already taken HC201 or be familiar with the topics. Day 1 Comparative review of Joint Commission International, Accreditation Canada, Trent Accreditation Scheme, ISO, ISQUA, TEMOS and other accreditation standards and procedures. Effect of compliance on finances and operations. Day 2 Detailed site inspection specific to international patient management and care protocols, and safety concerns. Day 3 Our team analyzes areas of opportunities and concerns; assists you in developing practical and effective action plans that focus your resources on those areas that are critical for patient care and accreditation compliance. About courses for medical travel agents and facilitators About courses for entrepreneurs and T&E medical travel partners About courses for employers, associations and insurers Courses of interest to government and industry decision makers |
 |
|
||
